There’s no longer such a thing as an affordable Rolex, but things could be worse.
We’re at the start of a new year, and you know what that means: It’s time for Rolex’s big annual price increase.
The Crown typically raises prices on its Swiss replica watches at the start of each year to keep pace with inflation and maintain its watches’ place in the luxury market. These price increases vary from year to year, as they’re dependent on a number of factors. 2024, for example, had a relatively light price hike, with an average increase across the catalog of around 4 percent. 2023 was around twice that.
For 2025, the increases are more of a mixed bag. Some best selling fake Rolex watches barely increased in price, while others saw their SRPs rise nearly 20 percent. So why the huge disparity? Here’s what you need to know about Rolex’s price increases for 2025.
Steel Rolex Watches Are Still Underpriced
Let’s be real: Rolex could price its steel watches a lot higher than it does. Demand continues to far outpace supply when it comes to the brand’s steel sports clone Rolex watches for sale, and prices on the secondary market have long remained above the asking price from the brand.
That trend will continue in 2025, with Rolex only increasing the prices of its steel cheap copy Rolex watches by around 1 percent in most cases (I relied on reporting from Monochrome Watches for Rolex’s pricing data.)
Assuming you can actually get your hands on a steel Rolex sports watch — easier said than done — the AAA fake Rolex watches remain an excellent value relative to the market, even after this year’s price increase.
Gold Rolexes Are a Different Story
The smallest increase for a solid gold Rolex in 2025 can be found on the 36mm Day-Date with diamonds, which saw its price increase by 10.6 percent. Again, that’s the smallest increase for perfect copy Rolex watches
Rolesor watches, which is how Rolex refers to its two-tone steel and gold best replica Rolex watches, have also received significant price increases across the board, ranging from a 7.4 percent increase for a Datejust to a 9.6 percent jump for a Daytona.
It’s no coincidence that gold cheap replica Rolex watches have seen the most massive price increases, as their prices are tied to the cost of the material. The price of gold rose a staggering 26 percent in 2024, and the precious metal’s value is predicted to continue climbing in 2025.
This means that right now is an excellent time for buyers to secure a pre-owned Rolex at current market prices before they catch up to the new retail adjustments.”
